Sherwin-Williams Emerald™ and Duration Home® Paint Lines Now Available in Industry's First Cleanable True Flat Finish

LAS VEGAS (Jan. 20, 2015) – Sherwin-Williams introduces the paint industry’s first-ever truly flat finish that has excellent washability, now available in Emerald and Duration Home Interior paints.“Professionals no longer need to sacrifice performance for appearance,” said Karl Schmitt, senior vice president of market research, color and design, ...

LAS VEGAS (Jan. 20, 2015) – Sherwin-Williams introduces the paint industry’s first-ever truly flat finish that has excellent washability, now available in Emerald and Duration Home Interior paints.

“Professionals no longer need to sacrifice performance for appearance,” said Karl Schmitt, senior vice president of market research, color and design, Sherwin-Williams. “The flat finish hides minor drywall imperfections while providing a washable, rich look.”

Unlike other paints that claim to offer a washable flat finish, the new, technologically advanced finish for Emerald and Duration Home is truly flat and cleanable. It offers the same exceptional washability, durability and burnish resistance of the matte and glossier sheens. Both paints also feature anti-microbial agents that inhibit the growth of mold and mildew on the paint surface.

Emerald Interior and Duration Home Interior paints are available in all Sherwin-Williams colors and custom tints in four sheens: flat, matte, satin and semi-gloss. Satin and semi-gloss finishes are now available in a new high hiding accent base, formulated to boost hiding power and deliver truer colors in fewer coats. Dark and vibrant colors are easily achieved with the same trusted performance and exceptional hide of Emerald and Duration Home Interior Acrylic Latex paints.

Emerald Paint: Revolutionary technology, best-in-class overall performance

Emerald Interior Acrylic Latex Paint and Primer in One features advanced stain-blocking technology that creates a beautiful, smooth, long-lasting finish, with remarkable hide and application characteristics. It also has outstanding resistance to scrubbing, stains, blocking and water spotting. Emerald Interior Paint meets the most stringent VOC regulations, is backed by a limited lifetime warranty and has achieved GREENGUARD GOLD Certification. The paint is suitable for a wide range of residential and commercial applications, including hotels, offices and home interiors.

Duration Home: Excellent durability and washability

Ideal for high-traffic areas, Duration Home Interior Acrylic Latex Paint and Primer in One features exclusive cross-linking technology that actually repels stains. Most stains wipe clean with water or mild soap, with no color rub-off and less visible shine after washing. Duration Home goes on smoothly and quickly and offers excellent hide.

For more information on Sherwin-Williams products, visit sherwin-williams.com/home-builders.

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Source: www.sherwin-williams.com