Just last week, Dimplex set up booth at the NAHB International Builders’ Show, showcasing over 20 different innovative heat and premium fireplace products. The International Builders’ Show took place in Las Vegas from January 20-22 and featured 1,200 exhibitors showing the latest and most innovative products in the construction industry.
Dimplex staff at Booth C9322 were excited by the excellent traffic and leads generated through this event. The Opti-myst® products (including the Opti-myst Cassette and Opti-myst Pro lines) were particularly a large draw for visitors at the booth. “People are amazed at how we create the flame using water as our fuel,” said Jane Laurie, Director of Marketing – Flame Products. “It acts as an invitation to enter and see all of our other products.”
What became apparent to both staff and attendees alike during the show was the impact the Opti-myst and Opti-VTM can have on a model home while selling new homes. Builders and contractors were impressed with the excitement the fireplaces can garner for visitors. As Gary Kraemer, Dimplex’s Marketing Merchandising Manager, remarked – “these are not your dad’s electric fireplaces.”
In addition to an appearance at the Builders’ Show, Dimplex took advantage of the proximity of The Residences at Mandarin Oriental, a stunning property situated at MGM CityCenter in the heart of the Las Vegas Strip. As part of the 2015 building industry showcase, two luxury penthouse suites were outfitted with Dimplex flame products; an Opti-V built-in virtual fireplace in one suite, and a Mimico Opti-myst boutique-style mantel in the other. The 43rd floor featured the Opti-V while floor 45 held the Mimico mantel. The Mimico in particular was a big draw in the show room with an overwhelming response to the realistic flame and the upscale design of the Mimico itself.
An additional benefit for attendees of the Builders’ Show was the opportunity to visit theKitchen and Bath Industry Show (KBIS), taking place nearby. Dimplex featured three Opti-myst cassettes installed in MasterBrand Cabinet’s booth. Opti-myst was a large draw for attendees of KBIS and the Builders’ Show, whose organizers allowed admission to both shows with one ticket. “Designers and Builders found our fireplaces amazing,” said Andres Castro, Director of Sales, International, OEM, Hospitality. “Many came over to see our booth at the IBS show as a result.” Psstt… check out this awesome slow-motion video of the Opti-myst at the MasterBrand Cabinets booth posted to our Facebook page.
The Builders’ Show was very positive and up-beat and Dimplex staff who were on hand at the show have expressed excitement to attend next year’s event. There are very exciting things coming up for Dimplex in 2015 and we can’t wait to see what’s in store at next year’s show!