Lasso Data Systems Inc

Lasso Data Systems Inc
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Lasso Data Systems Inc

 •  January 18

by Kathy Thomas, Lasso’s Director of Marketing Being new to the home building industry, it was a great experience going to my first International Builders’ Show. I was told that the scale of the show was huge, but I was still surprised when I got there! Lasso’s table was located inside Sales Central. I was able to meet and talk with clients who...

Lasso Data Systems Inc

 •  January 2

There are two ways to generate more sales: increase the number of leads going into the funnel, or improve the rate that you’re converting those leads to sales. If your marketing team is supplying the right leads, but your sales team’s appointment-to-sale ratio is not at the desired level, it may be time to conduct a sales audit. By digging deep...

Lasso Data Systems Inc

 •  December 28, 2017

Highlights from the Lasso Webinar with Ralph Williams We recently hosted a webinar with Ralph Williams, CEO of Sales Solve Everything, called “Managing Yourself to Greater and Consistent Sales Success” In it, Ralph shared his secret formula for successfully selling new home sales…consistently. The Formula for Consistent Sales Success What if you...

Lasso Data Systems Inc

 •  December 11, 2017

Guest post by Mollie Elkman of Group Two Advertising Every day, marketers and business owners are faced with “the next big thing” in marketing. Whether it’s tools surrounding native advertising, or plain-old public relations, the choices are endless and the call to be “in,” to be advanced, is strong. But as we face a new year, the best thing you...

Lasso Data Systems Inc

 •  December 7, 2017

The International Builders’ Show offers some of the best education in the industry, and with over 400 seminars, presentations and workshops, it can be difficult to choose which ones to attend. To make it easier, we’ve compiled a list of must-attend sales and marketing events, presented by the top consultants and trainers in the business. Mark...

Lasso Data Systems Inc

 •  December 4, 2017

Automation is the key to a successful sales process. In this newly published Lasso guide, you’ll learn why automation matters, and how it helps keep your sales team organized, efficient and one step ahead of the competition, including: Expectations of the educated consumer Why building relationships is important Automation’s role in the sales...

Lasso Data Systems Inc

 •  November 27, 2017

Each year we learn more and strive to do better than the year before, and 2017 was no exception. This was a great year for the Lasso Team, and for many of our clients and partners as well. We thought we’d sum it all up in 17 things we learned in 2017. 1) We keep great company. Earlier this year, we were proud to share that four of the 10 most...

Lasso Data Systems Inc

 •  November 17, 2017

Thanksgiving is a perfect time to show the human side of your brand. Sending a note of good wishes to prospects casts a warm light on your business that might go unnoticed any other time of year. Below are some things to consider when creating a holiday email: 1) Know Your Purpose Before you get started with your holiday email marketing, you need...

Lasso Data Systems Inc

 •  November 3, 2017

Email Marketing Fast Fives | Article #6 Lasso’s monthly blog series, Email Marketing Fast Fives, explores best practices in email design, list management and deliverability in 5 easy tips per article. While open rate is not the only metric you should pay attention to when analyzing email campaign success, it is certainly an important one. A...

Lasso Data Systems Inc

 •  October 12, 2017

There is always talk of the cyclical nature of our industry. New home sales tend to get a boost in the spring and fall when the winter and summer holidays are over. Schools, people and organizations are “back to business.” Even with increased sales activity, often because of it, now is the perfect time of year to invest in learning and leveraging...