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MarketSharp

 •  December 7

You’ve heard the story… web leads suck, right? They’re all just a bunch of tire kickers! Maybe you’ve even said it yourself. Well listen up as we’re about to explore some astounding realities that just COULD go a long ways towards changing your tune to… web leads RULE! First, let’s define a web lead. It’s an inquiry that could come your way from...

MarketSharp

 •  November 28

Remodeler Insight Blog Post by: An industry affiliate partner, Modernize Part 3: Landing the Leads that Matter Welcome to our three-part series on home improvement lead generation, where we discuss marketing techniques that work for busy residential contractors. In the first part of the series, we talked about why today’s home improvement...

MarketSharp

 •  November 14

Remodeler Insight Blog Post by: An industry affiliate partner, Modernize Part 1: Why You Need a Lead Generation Strategy Welcome to our three-part series on home improvement lead generation, where we discuss marketing techniques that work for busy residential contractors. In the first part of the series, we’ll focus on why you need leads, and why...

MarketSharp

 •  July 20

Let’s Chat! Why in 2017 quick communication is not just critical, its strategic. How easy is it for your customers to get a hold of you? How do they do it? Email, phone, contact page on your website, bat signal? It’s a pretty safe bet that unless you are large firm, you don’t use chat. We don’t have the staff, our clients don’t want it, too...

MarketSharp

 •  May 19

Why are we still so quick to embrace some technologies and equally as quick to reject others… even when the one’s we are rejecting stand to make our lives and work infinitely less complex and more professional? I think it all comes down to a fear of the unknown… a desire to avoid things that have the potential to fail. But embracing technology in...

MarketSharp

 •  May 10

Basement Repair Specialists is one of the fastest growing and friendliest companies in the foundation repair, water control, and egress window industry. They offer their trademarked “Great Job at a Great Price®”, which emphasizes compelling value and honest solutions, transparently sold without high pressure tactics. They service all of Wisconsin...

MarketSharp

 •  April 6

Does this sound familiar? “I don’t have time to learn a CRM system, I’m too busy.” That’s awesome, but what happens when you aren’t busy, at least not “making money” busy. It’s amazing, but in 2017, many contractors are still too “busy” with their business to implement a Customer Relationship Management tool (CRM) in their business. There are a...

MarketSharp

 •  February 11

If you’ve ever worked a consumer or trade show, you know how quickly exhilaration and great conversation can turn to eternal boredom and clock-watching. Sisyphus might have been punished with eternally rolling a builder up a hill, but at least he wasn’t stuck in an empty event center on the back half of a Sunday afternoon. But, like cold calling...

MarketSharp

 •  December 27, 2016

What Happens After You Make an Initial Sale to a Customer? “Dang it!” Mark growled as he drove past the Erickson’s house. He was on his way to lunch with another contractor, and remembered that he had replaced the Entry Door in the couple’s home last year. They had needed new windows too, but didn’t have the money or time then. “I’ll stop and see...

MarketSharp

 •  November 10, 2016

Window & Door has announced their top picks for the Dealer of Year Awards for 2016. This prestigious award recognizes those dealers enriching the industry and providing homeowners with innovative, yet essential products. We’d like to give a shout out to our client Freelite for their contribution to creative marketing. Freelite has created a savvy...